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Rotherham ‘Champion’ plea for Breast Cancer Screening campaign

06 Nov 2014 10:29:37


 A Rotherham woman is being sought to be the local champion for a Breast Cancer Screening campaign as the NHS looks to increase the number of women being screened for the disease.

Doncaster and Bassetlaw Hospitals, who manage the promotion of Breast Cancer Screening across South Yorkshire and Bassetlaw are working on a campaign to increase the number of women aged 50-70 taking up the offer of a mammogram.

Local women with an experience of breast cancer are therefore being sought to be the faces of the campaign and speak to women about their experience of the disease. So far, local champions have been found in Sheffield, Doncaster and Barnsley.

Faye Drabble, Rotherham's Superintendent Radiographer said: “There is now a South Yorkshire and Bassetlaw Breast Cancer Screening Programme, the promotion of which is being managed by Doncaster & Bassetlaw Hospitals, with an emphasis on improving awareness of Breast Cancer and increasing the number of women aged 50-70 taking up their offer of screening.

“As part of the team’s promotional work, the programme is looking for a Rotherham woman who has been screened and has had a cancer diagnosed that has either now been successfully treated, or for which she is going through treatment. Our champion will team up with the other champions from Sheffield, Barnsley, Doncaster and Bassetlaw to spread the word on the importance of Breast Screening.”

The appeal comes after October’s Breast Cancer Awareness month and also offers the NHS another opportunity to remind people of the symptoms of Breast Cancer and to check themselves regularly for any abnormalities, speaking to your GP if you notice the slightest change in what is normal for you.

The first symptom of breast cancer most people notice is a lump or an area of thickened tissue in their breast. Most breast lumps (around 90%) aren't cancerous, but it's always best to have them checked by your doctor, particularly if you detect a possible symptom whilst you are in-between screening invitations (every 3 years). You should see your GP if you notice any of the following:

• a lump or area of thickened tissue in either breast
• a change in the size or shape of one or both breasts
• discharge from either of your nipples (which may be streaked with blood)
• a lump or swelling in either of your armpits
• dimpling on the skin of your breasts
• a rash on or around your nipple
• a change in the appearance of your nipple, such as becoming sunken into your breast

Any women interested in being the Rotherham Breast Screening Champion, or who would like more information about the role can contact the Breast Screening team at: screeningcommsteam@dbh.nhs.uk  
More information on Breast Cancer can be found on NHS Choices at: http://www.nhs.uk/Conditions/Cancer-of-the-breast-female/Pages/Symptoms.aspx
 
Ends

For media enquiries, please contact Communications on 01302 647020.

Notes to editors:

The screening champion must be a person who has had, or has a relative/friend who has previously had breast cancer detected through the screening programme. This is to ensure that the champion is best suited to speak on the benefits of the screening and why women should take up the offer.
The screening champion must be a person who has had, or has a relative/friend who has previously had breast cancer detected through the screening programme. This is to ensure that the champion is best suited to speak on the benefits of the screening and why women should take up the offer.
We provide a wide range of health services to a population of around 420,000 at our three hospitals (Bassetlaw Hospital in Worksop, Doncaster Royal Infirmary, and Montagu Hospital, Mexborough) and community locations including Retford Hospital and Chequer Road Clinic.

In 2013/14 we had a turnover of £342m and 172,236 people attended our hospitals for emergency care, 51,528 of whom were admitted to a ward. We also delivered 5,310 babies and treated 43,174 patients as planned day cases, 9,969 patients having planned inpatient care, and 486,477 outpatients (including maternity but excluding clinical therapies).

As one of the first 10 NHS foundation trusts in the country, we really value the relationship we have with our members. Membership is free and open to all residents of Bassetlaw and Doncaster, and all patients from outside these areas, over the age of 16. Contact our Membership Office on 01302 381355 or email foundation.office@dbh.nhs.uk to find out more about membership or to join.
 
 

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