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Baby Box University Announces its Partnership with Highways England at The Rotherham NHS Foundation Trust Baby Box Programme Launch Event

30 Oct 2017 09:03:06
Baby box

Baby Box University is proud to announce its partnership with Highways England, through embedding an educational video on the importance of car safety within all of the Baby Box University NHS syllabi in the UK.

The announcement is made at The Rotherham NHS Foundation Trust Free Baby Box launch. As of today all expecting and new parents across Rotherham and South Yorkshire will receive a free Baby Box through the Baby Box University education programme to support safer sleeping for their new arrivals.

The aim of the programme is to encourage early engagement with maternity services and access to care for all pregnant women. In order to receive a free Baby Box, expecting parents will need to complete the South Yorkshire syllabus, created by the experts at The Rotherham NHS Foundation Trust on www.babyboxuniversity.com,  a comprehensive maternal and childcare education platform.

The South Yorkshire syllabus, along with all other UK syllabi, includes a short educational video specifically produced by Highways England to inform expectant parents of what vehicle checks they should undertake before they use it to transport their family on a journey.

Upon completion of the Baby Box University syllabus parents will receive a certificate that can be redeemed for their free Baby Box.

Debbie Ellis, Infant Feeding Coordinator at The Rotherham NHS Foundation Trust, said: “It’s really important to us that we support expectant parents to give their babies the very best start and a good awareness of safe sleep is essential for mums and dads.

“We’re really pleased to be a part of this initiative and to be able to offer our families support both through baby box and through the work our professionals do daily.”

Louisa Phillips of Highways England said, “We are proud to be working in partnership with Baby Box Co to raise the awareness of the importance of checking your vehicle before you travel. This partnership provides an excellent opportunity to provide key road safety messages to an audience who already want to find out how to keep their family safe. It is essential that the vehicles that both parents and newborns are travelling in are properly maintained, road worthy and safe at such an important time in their lives.”

Jennifer Clary, CEO of The Baby Box Company, said, “We are delighted to announce the partnership with Highways England. Our Baby Box outreach is not simply about offering every baby a safe place to sleep. Baby Box University is an all-encompassing programme that offers parental engagement, education and aims to unite the whole community to offer every child a safe and supported start in life. We look forward to working with Highways England to influence parents to be safe whilst driving on the road.”
 

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