Bosom buddies from Rotherham joined thousands of other breastfeeding mums from across the world to support a record-breaking event called the Big Latch On.
Mums with children of all ages attended the Big Latch On at Clifton Park on Friday 5 August to mark World Breastfeeding Week, which is run by the World Breastfeeding Alliance from 1 to 7 August.
The Big Latch On in Rotherham was hosted by The Rotherham NHS Foundation Trust with support from the Council’s Breast Buddies to strengthen support for breastfeeding and to improve the health of children and women. The family-friendly event attracted 95 parents, family and friends with 32 ‘latch ons’ - babies breastfeeding at the same time – an increase on last year’s figure of 25.
Audra Muxlow, Head of Midwifery at Rotherham NHS Foundation Trust, said: “We’re really fortunate in Rotherham to have a great support network of midwives, health visitors, Breast Buddies, other mums and local businesses who support women who want to breastfeed.
“More mums than ever before brought their partners, friends, family and their babies’ siblings along to the Big Latch On to showcase what support is on offer throughout the town.
“It was also a lovely way to mark World Breastfeeding Week because it really encourages mums to come together and support other women to breastfeed. It shows that breastfeeding is a natural, nurturing part of having a child and provides the best possible start in life for babies. It’s also great imagining similar events across the world happening at the same time.”
The Trust’s Breastfeeding Peer Trainers, Breast Buddies and other mums were available to offer support and advice at the event, which began at 10.30am to coincide with similar events across the world.
Globally, events attracted 46,290 people, 17,072 breastfeeding women with 17,223 official ‘latch ons.’
Breast Buddy Libby Holden, 36, from Maltby, attended the event for the third year with her two-and-a-half year old daughter Mia.
She said: “It was such a great event for women to come and meet other breastfeeding mums and to get any advice and support they need from Breast Buddies like me, especially if they need a confidence boost. It was a lovely atmosphere and it was fabulous to see everyone enjoying the event and tucking into a picnic afterwards. We were all so pleased to beat the number of people taking part last year.”
A group of six Breast Buddies also completed their training during World Breastfeeding Week. The women have dedicated two hours a week for nine weeks to the course, in which they learn more about anatomy and physiology, responsive breastfeeding, challenges, births and babies. Now they have graduated, they will be volunteering in children’s centres across Rotherham. ENDS
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