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Family appeal for Purple Butterfly funds

09 Jan 2017 17:27:43
Cheryle Hollis

The memory of a baby tragically stillborn at Rotherham Hospital will live on thanks to his dedicated family who have raised hundreds of pounds for The Rotherham NHS Foundation Trust’s Purple Butterfly Appeal.

Since the death of little Ollie-Ray Taylor-Clark on 29 October, his heartbroken family have raised £620 for the Trust’s Purple Butterfly Appeal and children’s charity 4 Louis, which provides memory boxes and keepsakes to bereaved families. 

This year, the Purple Butterfly Appeal is raising money for a fourth Purple Butterfly Room at Rotherham Hospital. The rooms provide patients nearing the end of their lives, and their families, privacy, home comforts and help to maintain dignity when time is most precious. 

Ollie-Ray’s nannan Cheryle Hollis, led the fundraising campaign with support from the tot’s mum and dad Samie Taylor, 24, and Simon Clark, 25. 

Cheryle, 53, from Herringthorpe in Rotherham, said: “We lost our little Ollie-Ray when Samie was 37 weeks, so it was a devastating shock for all of us. Fundraising for the charities close to our hearts was my way of dealing with the grief of losing him,. It was also our way of saying thank you for the care we received while we were at Rotherham Hospital.

“Many years ago, I had a baby who was also born sleeping and his death was handled very differently, without any compassion. When Sami had Ollie we had time to cuddle him in the privacy and comfort of the Purple Butterfly Room on the Maternity Ward. The fact we weren’t pushed out, Ollie-Ray wasn’t taken away from us and we weren’t forced to go back onto a ward with other mums and babies was a tremendous comfort. We also had the privacy we needed but we felt reassured that nurses were on hand if we needed them. 

“We wanted to do our bit to help fundraise for another Purple Butterfly Room so that if families do sadly go through bereavement like we have, they have the chance to spend time with their loved ones in privacy and comfort too.

“We’d like to say a big thank you to everyone who has donated raffle prizes or bought a ticket – we couldn’t have done it without you.”

Prizes for the Christmas charity raffle were donated by Rotherham United, Sheffield Wednesday and Sheffield United Football Clubs, the Carlton Park Hotel, The Fairways Pub in Rotherham and Cheryle’s employers the One Stop Shop in Bradstone Road and Badsley Moor Lane. 

The family is now hoping to build on their fundraising for the Purple Butterfly Appeal with a fancy dress fun run in Rotherham Town Centre later this year. 

Tracy Williams, Charity Development Officer, also said: “It’s absolutely heart-breaking to hear about Samie, Simon and their family’s loss. To galvanise such incredible support for the Purple Butterfly Appeal is absolutely fantastic. We’re really proud to have three Purple Butterfly Rooms at Rotherham Hospital with fundraising well under way for a fourth. Thank you to everyone, including our colleagues in the maternity ward, who have supported Ollie-Ray’s family.”

For more information about the work of The Rotherham NHS Foundation Trust, please visit: http://www.therotherhamft.nhs.uk/ You can also join the 4,400+ followers we have on Twitter @RotherhamNHS_FT or ‘like us’ on Facebook www.facebook.com/TheRotherhamNHSFoundationTrust. 

For more information about how you can support the Purple Butterfly Appeal please contact Tracy Williams, Charity Development Officer, on Tracy.Williams@rothgen.nhs.uk.



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