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Keen runners urged to help boost charity’s Purple Butterfly Appeal

05 May 2017 14:59:42
Sheffield 10K Run for All

Keen runners are being sought to don their running shoes and shorts to help raise £75,000 for the Rotherham Hospital and Community Charity.

The charity has up to 10 places available at this year’s Sheffield 10K Run For All, which takes place on Sunday 24 September 2017 in the Steel City. The spots are available for Trust colleagues, volunteers and members of the public.

The charity is run by The Rotherham NHS Foundation Trust and raises money to help fund resources and equipment the NHS cannot afford. The Trust is currently raising money for a third Purple Butterfly room at Rotherham Hospital, which will offer privacy and dignity to patients nearing the end of their lives, and their families.

Gabby Atmarow, Chair of the Charitable Funds Committee, said: “The charity’s Purple Butterfly Appeal is something we are incredibly proud of at the Trust. So many of our wonderful colleagues, volunteers and members of the public have worked hard to fund our existing two Purple Butterfly rooms, which I know really make a difference to patients and their families in Rotherham when time is most precious.

“We now need your help to raise £75,000 needed to fund an additional Purple Butterfly room. The money goes towards funding all the building works, a specialist bed, medical equipment, painting and furnishings and a waiting room with a television, fridge, microwave and a kettle. We would like to create a home from home for patients nearing the end of their lives.

“It would be fantastic to see people wearing their Rotherham Hospital and Community Charity t-shirts with pride as they cross the finish line at the Sheffield 10K in September and we will do all we can to support you.”

The Sheffield 10K route begins at Arundel Gate and takes runners on a journey along Charter Row and along Ecclesall Road, before skirting the edges of Endcliffe Park. It continues along Riverdale Road, Endcliffe Vale Road, close to the Botanical Gardens, then travels down Brocco Bank and back to the finish line in the city centre.

Run For All encourages people of all abilities to take part in the event and has teamed up with Marathon Talk's Martin Yelling - a former national duathlon champ and coach - to develop three 14-week training plans for people all abilities.

Cheryle Hollis raised £620 for the Trust’s Purple Butterfly Appeal and children’s charity 4 Louis, which provides memory boxes and keepsakes to bereaved families, last year in memory of her grandson Ollie-Ray, who was tragically stillborn in October 2016.

Cheryle, 53, from Herringthorpe in Rotherham, said: “We lost our little Ollie-Ray when my son’s partner Sami was 37 weeks, so it was a terrible shock for us all. The Purple Butterfly room was so wonderful for us as a family because it gave us the space and privacy to cuddle Ollie-Ray and grieve for him in private. The fact we weren’t pushed out, Ollie-Ray wasn’t taken away from us and we weren’t forced to go back onto a ward with other mums and babies was a tremendous comfort. We also felt reassured that nurses were on hand if we needed them.

“The Purple Butterfly Appeal is something which is still really close to our hearts and I would definitely encourage other people to help raise money for the charity. The Purple Butterfly rooms are equally as important for adults because they provide the dignity and privacy patients and their families deserve when they need it most.”

For more information about taking part, or to register your interest in raising money for the Rotherham Hospital and Community Charity in other ways, please contact Suzanne Rutter via Charity@rothgen.nhs.uk or call 01709 426821.

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