Stop Smoking Service Specialist Midwife, Lisa Fendall has been working with mums-to-be in Rotherham for more than two years. She and the stop smoking in pregnancy team are well known for their honest and open approach and high success rates, compared to other areas in the region. Now Lisa is also being featured as part of a new BBC series to help raise awareness of the dangers of smoking in pregnancy.
The BBC 3 Three series ‘Misbehaving Mums to be’ will be broadcast from Thursday 14th April. Lisa says: “Smoking during pregnancy can cause harm to the unborn child and complications for delivery. I hope this new health in pregnancy series will make people sit up and take notice. It also features other lifestyle choices and their effects on pregnancy such as obesity, alcohol, stress and of course smoking.”
Much of the filming with Lisa took place at Rotherham Hospital’s Greenoaks centre and the Special Care Baby Unit (SCBU) at the hospital, but Lisa also travelled all over the UK to meet mums-to-be who struggled to give up smoking.
Lisa says: “There are a lot of common misconceptions out there and it may be surprising but often women continue to smoke because they don’t really understand the impact this can have on their babies. Some mums think their babies are protected by the placenta or that they aren’t affected by the smoke. We’re trying to help women understand the damage smoking can have in pregnancy, so they can make an informed choice.
“We’ve had a really good success rate with the women we work with in Rotherham, so we wanted to share that. I hope that this series will help any mums-tobe watching understand how their lifestyle choices can affect them and their children.”
Anyone who would like more information about the dangers of smoking in pregnancy should contact the Rotherham Stop smoking service on 01709 422444.