Type keywords in the text box above.
 

Campaign launched to encourage people to seek treatment earlier

20 Jan 2014 15:07:50


A new campaign called The earlier, the better has been launched to encourage people to seek help early on from their local pharmacist if they’re feeling under the weather. 

It’s especially important over the winter months that elderly people tell a friend, family member or carer if they have a bad cough, cold or sore throat to prevent it getting worse. 

The campaign asks those caring for or visiting an elderly relative to get advice from their local pharmacist or from www.nhs.uk/asap to prevent a minor illness developing into something more serious. 

Professor Keith Willett, Domain Director for Acute Episodes of Care at NHS England, said: 

“It’s easy to forget that our local pharmacists can provide expert guidance on how to help manage long term conditions, or give advice on the best treatment for a cough or cold. 

“So it’s essential that older people seek help as soon as possible to prevent a trip to hospital if their condition gets worse. The earlier, the better.” 

The campaign will run from 20 January to the end of March 2014 and will target the over 45s through a range of channels, and the over 60s through their friends, family and carers.” 

The public will see adverts in the national papers and on websites, hear adverts on national radio stations and see posters in their local pharmacies. 

   

 

 

Latest News

Our latest news.

 

Our Twitter Feed

@RotherhamNHS_FT
We've tweeted 5833 times so far!
@RotherhamNHS_FT
We've tweeted 5833 times so far!
  • TRFT Charity @TRFT_Charity  We've got cakes, goodies & prizes galore at the ready for our #DrTed fundraising event today at #Rotherham Hospital. We're supporting @RotherhamMayor's chosen charities this year. We hope to see you there! #RotherhamIsWonderful #NHScharities @HeadwayUK @firefighters999
    Fri Sep 21 09:20:02
  • Sandra Lawton RN OBE @SandraDerm  @RotherhamNHS_FT @markhil75770073 @Taradking71 @DrSusanneFarwer Live eczema Webinar went well today link to it soon
    Fri Sep 21 08:59:47
  • First day of AHP filming for our #NationalAHPDay video! Raising awareness of the many AHP roles in patient care! Thanks for your help @RotherhamColl students/actresses! More filming tomorrow!
    Thu Sep 20 16:39:57
  • Grace Healy RD @GraceHealyRD  Filming day @RotherhamNHS_FT #ActorsOfTheNHS
    Thu Sep 20 12:01:36
  • NHS England @NHSEngland  When collecting your prescription, don't assume you can claim it for free. Use the #NHS online eligibility checker to find out if you should pay https://t.co/MivMmZPxAP #CheckBeforeYouTick
    Thu Sep 20 11:34:08