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The Purple Butterfly Appeal

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Patients nearing the end of their lives have the right to choose where they die. While many people prefer to spend their final days at home or in a hospice environment, sadly 60 per cent of people in Rotherham are likely to die in hospital.

We already provide an excellent level of clinical care for patients nearing the end of their lives and we work hard to make sure we maintain their dignity and respect their wishes, whatever their illness or condition. What is more challenging, in a busy hospital, is our ability to provide some home comforts.

The charity set up the Purple Butterfly Appeal to help raise awareness about the importance of providing compassionate and specialist end of life care. The appeal was also set up to raise money to fund Purple Butterfly rooms, which provide privacy, dignity, space and a home-from-home for people nearing the end of their lives, their families, friends and carers.

The Trust already has four Purple Butterfly rooms at Rotherham Hospital on Ward A2, the Fitzwilliam Ward, B11 and the Labour Ward. Our Purple Butterfly rooms are private, comfortable and include all the necessary equipment and facilities patients and their families need to remain close to one another when every minute counts. Each room costs more than £75,000 to install and equip with the right balance of medical equipment and soft furnishings which make the room feel like a home from home. 

The charity has recently funded the relocation of the the Purple Butterfly room on the Labour Suite. This will ensure parents who have tragically lost their newborn do not have to share facilities with other families. 

While we are not currently fundraising for any more Purple Butterfly rooms, please don't stop donating. All the money the charity continues to receive for the Purple Butterfly Appeal will be spent on maintaining and updating the existing Purple Butterfly rooms for generations to come. 

For more information about how you can raise money for the Purple Butterfly Appeal please contact Suzanne Rutter, Charity Engagement and Development Manager, on 01709426821 or email 

You can also donate to the Purple Butterfly Appeal online here.

Purple Butterfly room