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Fundraisers inspired by cancer survivor hit the road for charities

17 Sep 2021 11:44:18

A coach company with a big heart celebrated a colleague successfully beating cancer by organising a fundraising trip to the seaside. 

When Allison Fox was diagnosed with breast cancer in April 2020, her extended work family at Maxfield’s Travel in Aughton rallied around to support her as she received treatment at Rotherham Hospital and Weston Park. 

The much-loved 54-year-old was finally given the all clear in February 2021 and to celebrate, Maxfield’s invited their loyal customers on a coach trip to Scarborough and Whitby.  

Day trippers paid £20 for their seaside holiday tickets and they held a raffle on the journey, raising £4,228. The funds will be split equally between the Rotherham Hospital and Community Charity and Weston Park Cancer Charity. 

Allison, who has worked for the family-run firm as a senior travel consultant for 16 years, said: “It’s been an incredibly tough year dealing with cancer and Covid-19. But we’re one big family at Maxfield’s and I’ve been inundated with hundreds of messages of support which helped to lift my spirits when it really mattered the most. I can’t thank everyone enough for supporting me and our fundraising – it’s been incredible. 

“Everyone who cared for me been absolutely fantastic so this is my way of giving something back to them to say thank you.”

Ben Maxfield, 37, senior travel consultant at Maxfield, said the company’s fundraising in Allison’s honour exceeded all their expectations. 
“It took just one email to our amazing customers to fill not one but three coaches,” he said.  

“We had a waiting list for people who really wanted to get involved in celebrating Allison’s milestone so we introduced a virtual coach trip too, where customers donated the cost of their trip. The response was unbelievable. So many people have shared their cancer stories and personal health battles with us since. 

“We feel really grateful to not only have Allison still with us but to have raised so much money for two amazing charities. We’d like to thank everyone for being so generous.”

The Rotherham Hospital and Community Charity raises funds to provide the extra special resources, equipment and projects which the NHS would ordinarily not be able to afford and which benefit our patients and their families. 

Suzanne Rutter, Charity Engagement and Development Manager, said: “We couldn’t think of a more joyful way to celebrate Allison receiving the all clear from cancer than a trip to the seaside. Thank you to everyone at Maxfield’s for such a wonderful fundraising idea. It sounds like everyone had a great time! All the funds raised will make a huge difference and we hope Maxfield’s have inspired others to fundraise too.”

For more information about the Rotherham Hospital and Community Charity, or to discuss any fundraising ideas you may have, please get in touch on 01709 426821 or